SoBe (South Beach) is a line of fruit-flavored beverages that was first introduced in the 1990s. It gained popularity in the late 90s and early 2000s as a health-oriented drink that offered a unique blend of fruits, vitamins, and natural ingredients. SoBe was known for its colorful label designs and unusual shape of the glass bottles. Some of the popular flavors of SoBe drinks in the 90s included Liz Bliz, Elixir, Power, and Energy. SoBe was acquired by PepsiCo in 2000 and continued to expand its product line and distribution network. However, in recent years, the popularity of SoBe has declined as consumers have shifted away from sugar-sweetened beverages.
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